Adidas : la rencontre qui retient son souffle

Adidas en Malaysia fait l'actualité ce jeudi. Selon The Star, April 29 (Reuters) - ⁠Adidas on Wednesday reported stronger than expected first-quarter operating profit and sales, helped by early demand for ⁠World Cup soccer products ahead of the FIFA tournament in June.

Les faits

• April 29 (Reuters) - ⁠Adidas on Wednesday reported stronger than expected first-quarter operating profit and sales, helped by early demand for ⁠World Cup soccer products ahead of the FIFA tournament in June.
• Adidas' shares were up nearly 9% at 13:01 GMT on the robust performance.
• Overall, Adidas ‌started 2026 strong, taking share globally, while maintaining full-price selling, which gives us confidence it can ⁠deliver on its 2026 ​sales and profit goals," Telsey Advisory Group's analysts wrote in a note to clients.
• Adidas footwear grew just 4% in ​currency-adjusted terms as sales of the Samba and Gazelle shoes slowed ‌compared to last year, while apparel sales jumped 31%, boosted ​by local designs like the Chinese New Year track jackets.
• After Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.

L'essentiel

The Star indique que Adidas' shares were up nearly 9% at 13:01 GMT on the robust performance. D'après The Star, Overall, Adidas ‌started 2026 strong, taking share globally, while maintaining full-price selling, which gives us confidence it can ⁠deliver on its 2026 ​sales and profit goals," Telsey Advisory Group's analysts wrote in a note to clients. Comme le souligne The Star, Adidas footwear grew just 4% in ​currency-adjusted terms as sales of the Samba and Gazelle shoes slowed ‌compared to last year, while apparel sales jumped 31%, boosted ​by local designs like the Chinese New Year track jackets. Selon WWD, after Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.

Les chiffres

WWD indique que Adidas' Record-breaking Marathon Sneakers Hit More Than $5K on Resale Market. D'après WWD, Adidas AG scored a big win from the London Marathon for its new Adizero Adios Pro Evo 3 shoe. “This is not a shoe where we expect to sell thousands of pairs, but the demand is actually thousands of pairs,” he said of the shoe that is priced at $500 a pair. (WWD) Selon The Star, Without that, we would not have been able to grow 14% in ​the first quarter.

Le contexte

Selon The Star, Adidas said it frontloaded World Cup ‌products to its markets to avoid "many supply and transportation issues. The Star indique que the Adidas brand is ⁠riding high after its ultra-light racing shoes helped Kenyan athlete Sabastian Sawe become the first person to run a ⁠sub-two-hour ‌marathon in an official race in the London Marathon on Sunday. D'après The Star, Adidas said "discipline" in not selling too much to retailers was crucial to avoid sneakers having to be discounted in a "very volatile" retail environment. Comme le souligne The Star, Running gear was also a growth driver with sales ⁠rising more than 10%.

Recherches associées

Les recherches associées qui dominent la conversation : La chaussure qui fait moins de 2h au marathon, mine d'or pour Adidas ? • Björn Gulden, l'as d'Adidas • Il en reste encore quelques unes en stock : ces baskets adidas en promo à 37,95 € font un carton • Fan de sneakers ? JD Sports proposent des modèles Nike, Adidas, New Balance exclusifs • Moins de 50 euros sur Amazon pour ces baskets Adidas stars du printemps • Adidas en croissance trimestrielle soutenue malgré une consommation sous pression.

À retenir

• After Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.
• The Adidas brand is ⁠riding high after its ultra-light racing shoes helped Kenyan athlete Sabastian Sawe become the first person to run a ⁠sub-two-hour ‌marathon in an official race in the London Marathon on Sunday.
• Quarterly sales rose to 6.6 billion euros ($7.7 billion), even though several countries in the Middle East reported sales declines due to ⁠the Iran war.
• Recherches qui explosent : La chaussure qui fait moins de 2h au marathon, mine d'or pour Adidas ?, Björn Gulden, l'as d'Adidas, Il en reste encore quelques unes en stock : ces baskets adidas en promo à 37,95 € font un carton, Fan de sneakers ? JD Sports proposent des modèles Nike, Adidas, New Balance exclusifs.