Jaguar Land Rover slashes Range Rover SV prices by up to Rs 75 lakh ahead of India-UK FTA

Key facts

• JLR India cut Range Rover SV price from Rs 4.25 crore to Rs 3.5 crore, a reduction of Rs 75 lakh (17.7%).
• Range Rover Sport SV price reduced from Rs 2.75 crore to Rs 2.35 crore, a cut of Rs 40 lakh (15%).
• Price cuts apply only to completely built unit models imported from the UK under the India-UK FTA.
• Locally assembled models (Range Rover, Range Rover Sport, Evoque, Velar, Discovery Sport) are unaffected.
• Defender and Discovery models retain current pricing as they are manufactured in Slovakia, outside the FTA.
• JLR India Managing Director Rajan Amba said the company is extending FTA benefits to clients in anticipation of the agreement.
• The revised prices are effective immediately, JLR India announced on Tuesday.

Price cuts of up to Rs 75 lakh on flagship models

Jaguar Land Rover India has slashed prices on its top-end imported Range Rover models by as much as Rs 75 lakh, in a move the company says reflects the anticipated tariff benefits of the India-UK Free Trade Agreement. The reductions, announced on Tuesday, apply to the Range Rover SV and Range Rover Sport SV, both imported as completely built units from the United Kingdom. The Range Rover SV now starts at Rs 3.5 crore, down from Rs 4.25 crore — a 17.7% drop. The Range Rover Sport SV has been repriced from Rs 2.75 crore to Rs 2.35 crore, a 15% reduction. The company stated that the revised pricing is effective immediately and is intended to pass on the benefits of the new duty structure enabled by the FTA.

FTA anticipation drives immediate tariff pass-through

JLR India’s decision comes ahead of the final implementation of the India-UK Free Trade Agreement, which is expected to lower import duties on British-made vehicles. By cutting prices now, the automaker is effectively front-loading the tariff savings for customers, a strategy that Managing Director Rajan Amba described as a demonstration of the company’s customer-first approach. “In anticipation of the India-UK FTA being implemented, we are pleased to extend its benefits to our clients,” Amba said in a statement. He added that the updated pricing underscores JLR India’s commitment to building long-term relationships and that the FTA will allow more clients to experience the SV portfolio, further strengthening the company’s growth story in India.

Local assembly models and Slovak-built vehicles unaffected

The price cuts are limited to imported models covered by the UK-India trade deal. Locally manufactured vehicles — including the Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport — will retain their current prices, as they are assembled in India and not subject to import duties. The Defender and Discovery, both produced at JLR’s plant in Slovakia, also remain at existing price levels. Because Slovakia is part of the European Union and not party to the India-UK FTA, those models fall outside the scope of the tariff reductions. JLR India confirmed that pricing for these vehicles will stay unchanged.

Future price cuts expected for Defender under India-EU FTA

While the Defender is not included in the current round of reductions, the company indicated that it may benefit from a separate India-EU Free Trade Agreement currently under negotiation. The built-in-Slovakia Defender is expected to see a more substantial price cut of around Rs 46 lakh, a 38% reduction over the outgoing model, once that deal is finalized. This suggests that JLR is positioning itself to leverage multiple trade agreements to make its imported lineup more competitive in the Indian luxury SUV market, where high import duties have historically kept prices elevated.

Strategic implications for JLR’s India growth story

The price cuts are likely to boost demand for JLR’s flagship models in India, a market where the brand has been expanding its presence. By making the SV variants more accessible, the company aims to attract a broader base of affluent buyers who may have been deterred by the previous price points. Rajan Amba expressed confidence that the FTA will strengthen the JLR India growth story, though the company did not provide specific sales targets or volume projections. The move also signals JLR’s commitment to the Indian market at a time when global automakers are reassessing their strategies amid shifting trade policies and supply chain realignments.

Outlook: Trade deals reshaping luxury auto pricing in India

JLR’s proactive pricing strategy highlights how free trade agreements are beginning to reshape the competitive landscape for imported luxury vehicles in India. As the UK-India FTA moves closer to implementation, other automakers may follow suit, passing on tariff savings to consumers to gain market share. For now, JLR has taken the lead, offering immediate discounts that could pressure rivals to respond. The long-term impact will depend on the final terms of the FTA and how quickly other brands adjust their pricing. But for Indian buyers of high-end SUVs, the era of steep import duties may be drawing to a close.

The bottom line

• JLR India cut prices on Range Rover SV by Rs 75 lakh and Range Rover Sport SV by Rs 40 lakh, effective immediately.
• The reductions are based on anticipated tariff benefits from the India-UK Free Trade Agreement, not yet finalized.
• Locally assembled and Slovak-built models (Defender, Discovery) are not included in the price cuts.
• The Defender may see a Rs 46 lakh reduction under a future India-EU FTA.
• Managing Director Rajan Amba framed the move as customer-first and aimed at strengthening JLR’s India growth.
• The price cuts could pressure other luxury automakers to adjust pricing in anticipation of trade deal benefits.