New Look to Open Its Largest Concept Store at Metrocentre as Retailer Revamps Omnichannel Model

Key facts

• New Look was founded in 1969 in Taunton, Somerset by Tom Singh.
• The retailer operates more than 570 stores worldwide, including in mainland Europe and Asia.
• New Look will open its largest concept store at Metrocentre in an 11,000 sq ft space.
• The opening is part of the company's continued evolution of its omnichannel retail model.
• Retailers face increasing competition, geopolitical tensions, and low consumer confidence.
• OC&C data shared with Retail Week named New Look among UK retailers considered most fun to shop with.

A Flagship Bet on Bricks-and-Mortar

New Look is set to open its largest concept store at Metrocentre, a new 11,000 sq ft space that signals the fashion retailer’s ongoing commitment to physical retail. The move comes as part of a broader strategy to evolve its omnichannel model, blending online and in-store experiences. The company, founded in 1969 in Taunton, Somerset by Tom Singh, now operates more than 570 stores worldwide, including locations in mainland Europe and Asia. The new Metrocentre store will be the largest in its estate, underscoring a bet that well-designed physical spaces can still draw footfall.

Navigating a Challenging Retail Landscape

Retailers across the sector are grappling with a perfect storm of increasing competition, geopolitical tensions, and low consumer confidence. New Look’s expansion comes at a time when many chains are shrinking their store portfolios. Despite these headwinds, the company has been identified by consumers as one of the most fun retailers to shop with, according to data shared by OC&C with Retail Week. That perception may give New Look an edge as it seeks to differentiate itself in a crowded market.

The Omnichannel Imperative

New Look’s concept store is not merely a larger shop; it is a testbed for integrating digital and physical retail. The company has been investing in technology to create a seamless customer journey, from online browsing to in-store pickup and returns. Industry analysis from Retail Week highlights that retailers like New Look, M&S, and Morrisons are prioritising tech investments to drive growth and innovation. For New Look, the new store format is a tangible expression of that strategy.

A History of International Reach

From its origins in Taunton, New Look has grown into an international player with a presence in mainland Europe and Asia. The brand’s ability to adapt to different markets has been key to its longevity. The company’s multichannel approach—selling womenswear, menswear, and teen clothing—has allowed it to appeal to a broad demographic. The new concept store is expected to showcase the full range in an immersive setting.

What Comes Next for the Fashion Retailer

New Look has indicated that the Metrocentre opening is part of a series of further store openings, though specific locations have not been disclosed. The retailer is likely to monitor the performance of the concept store closely before rolling out the format to other sites. Analysts will be watching whether the investment in larger, more experiential stores can reverse the broader trend of declining footfall on high streets. The company’s ability to maintain its ‘fun’ reputation while navigating economic pressures will be crucial.

The Stakes for the Sector

New Look’s expansion is a counterpoint to the narrative of retail apocalypse, suggesting that physical stores still have a role if they are executed well. However, the broader context of geopolitical instability and cautious consumer spending means that every square foot must justify its rent. The company’s move also reflects a wider industry shift toward ‘retail as a destination’—where stores are designed to entertain and engage, not just transact. Whether that model can deliver sustainable profits in the current climate remains an open question.

The bottom line

• New Look will open its largest concept store at Metrocentre, an 11,000 sq ft space, as part of its omnichannel evolution.
• The retailer operates more than 570 stores globally and was founded in 1969 by Tom Singh.
• Consumers rank New Look among the most fun UK retailers, according to OC&C data.
• The company faces headwinds from competition, geopolitical tensions, and low consumer confidence.
• New Look plans further store openings, signaling confidence in physical retail despite industry challenges.
• The concept store will serve as a test for integrating digital and in-store experiences.