Promasidor Ghana Marketing Manager Patrick Osei Dies in Highway Crash

Key facts

• Patrick Osei, Marketing Manager of Promasidor Ghana, died in a road accident on May 2, 2026.
• The crash occurred at Suhyin along the Koforidua–Tafo highway.
• Osei was driving his Kia towards Koforidua when a Hyundai H100/H400 overtaking a motorcycle veered into his lane.
• He swerved off the road to avoid a head-on collision and hit a tree, dying instantly.
• Osei leaves behind a wife and three children, including a five-year-old.
• Promasidor Ghana confirmed his death in a statement on May 3, signed by Paa Kwesi Forson.
• The company appealed to the public to refrain from sharing images and videos of the crash.

A Fatal Swerve on the Koforidua Highway

Patrick Osei, the marketing manager of Promasidor Ghana, was killed instantly on Saturday, May 2, 2026, when his Kia crashed into a tree at Suhyin along the Koforidua–Tafo highway. The 42-year-old, widely known by the nickname “Pomo,” had been driving towards Koforidua when a Hyundai H100—reportedly attempting to overtake a motorcycle—suddenly veered into his lane. Eyewitnesses said Osei swerved sharply to avoid a head-on collision, losing control of his vehicle. “It all happened so fast. He tried to avoid the impact, but the car lost control and hit the tree,” one witness recounted. The impact killed him immediately. The accident has sent shockwaves through Ghana’s corporate and marketing communities, where Osei was a well-known figure.

The Collision and Immediate Aftermath

According to accounts shared on social media on May 3, the Hyundai H100 was overtaking a motorcycle when it entered Osei’s lane. In his attempt to prevent a crash, Osei veered off the road, striking a tree. The force of the collision caused severe injuries that led to his death at the scene. A relative who arrived at the crash site confirmed that Osei had left behind a wife and three children, one of whom is only five years old. “The news of his sudden demise has left the family devastated,” the relative said. The accident was captured on video and circulated widely on platforms such as X, drawing an outpouring of condolences from Ghanaians.

Promasidor Ghana’s Official Response

On May 3, Promasidor Ghana Limited issued a statement confirming the death of its Southern Sector Sales Lead, Patrick Osei Oware—the full name used by the company. The statement, signed by Paa Kwesi Forson, Corporate Communications and Public Relations Lead, said management received the news “with profound shock and sorrow.” “The loss of our colleague is a painful one. We extend our deepest condolences to the bereaved family and loved ones,” the statement read. The company also appealed to the public to exercise restraint in sharing images and videos from the crash. “We respectfully appeal to the public to exercise restraints in sharing images and videos from the horrific accident,” it said, urging respect for the family’s privacy during this difficult period.

A Life Cut Short: Colleagues and Community in Mourning

Osei was a senior figure at Promasidor Ghana, responsible for marketing in the southern sector. His sudden death has left colleagues and business partners reeling. Social media users who watched the accident video shared condolence messages, with many expressing shock at the loss of a man described as dedicated and energetic. The tragedy has also reignited concerns about dangerous overtaking and reckless driving on Ghana’s major highways. The Koforidua–Tafo road, a busy stretch often plagued by congestion and impatience, has seen multiple fatal accidents. Local activists and road safety advocates have long called for stricter enforcement of traffic laws, particularly against risky overtaking maneuvers.

The Broader Toll of Road Accidents in Ghana

Osei’s death is the latest in a series of highway crashes that highlight the persistent dangers of Ghana’s roads. According to the National Road Safety Authority, road traffic accidents claim thousands of lives each year, with reckless driving and poor road conditions among the leading causes. The Suhyin area, where the crash occurred, is known for its narrow shoulders and frequent traffic. While the exact speed of Osei’s vehicle remains unclear, eyewitnesses described him driving “at top speed.” The Hyundai driver’s identity has not been publicly disclosed, and it is not known whether any charges have been filed. The accident has prompted renewed calls for improved road safety measures, including better signage, speed bumps, and stricter penalties for dangerous driving.

A Family’s Loss and a Company’s Grief

For Osei’s family, the loss is profound. He leaves behind a wife and three children, the youngest just five years old. Relatives said they are struggling to come to terms with his sudden death. Promasidor Ghana has pledged to support the family during this time, though specific arrangements have not been announced. The company’s statement emphasized the need for privacy as the family mourns. “As we mourn our beloved friend, we also urge the public to respect the privacy of the families of our departed colleague,” it said. The corporate community in Ghana has rallied around Promasidor, with many expressing solidarity on social media.

Questions That Remain Unanswered

Several details about the accident remain unclear. The identity and condition of the Hyundai driver have not been made public, nor has it been confirmed whether any legal action will follow. The exact speed of Osei’s vehicle and whether any other factors contributed to the crash are still under investigation. Road safety advocates are calling for a thorough inquiry to determine if the accident could have been prevented. The incident has also sparked a broader conversation about the culture of overtaking on Ghanaian highways, where drivers often take risks to save time. For now, the focus remains on mourning a life lost too soon—a marketing manager, a father, a husband, and a colleague remembered as “Pomo.”

The bottom line

• Patrick Osei, Promasidor Ghana’s marketing manager, died in a road accident on May 2, 2026, at Suhyin on the Koforidua–Tafo highway.
• The crash occurred when a Hyundai H100 overtaking a motorcycle veered into his lane; Osei swerved and hit a tree.
• He leaves behind a wife and three children, including a five-year-old.
• Promasidor Ghana confirmed his death and appealed for privacy, urging the public not to share crash images.
• The accident has renewed concerns about dangerous overtaking and road safety on Ghana’s highways.
• The Hyundai driver’s identity and the investigation’s outcome remain unknown.