British travel influencer Rachel Kerr vanishes in Agadir after nightclub visit

Key facts

• Rachel Kerr, 31, from Dunblane, Scotland, went missing in Agadir, Morocco.
• She was last seen leaving Smart Nightclub at 5 a.m. on Saturday, April 25.
• Kerr had been staying at the Caribbean Village Hotel and checked out on Saturday.
• Her phone has been switched off since her disappearance.
• Kerr is a travel influencer with over 9,000 Instagram followers.
• She had been in Morocco since January, according to her social media.
• Her cousin Claire Hill launched an online appeal for information.
• The UK Foreign Office is supporting the family.

Disappearance after a night out

Rachel Kerr, a 31-year-old travel influencer from Dunblane, Scotland, has not been heard from since she was seen leaving Smart Nightclub in Agadir at 5 a.m. on Saturday. She had been on a work trip in the Moroccan resort city and was staying at the Caribbean Village Hotel. Her family said they are extremely concerned for her welfare.

Last known movements and concerns

Kerr checked out of her hotel on Saturday, April 25, and her phone has been switched off since then. She was last spotted near Smart Nightclub, a venue described as a 'popular dance venue in the heart of Agadir within the Hotel Agador complex.' Online commentators have raised concerns about the nightclub, with one person writing: 'If she was frequenting Smart nightclub, I would be very concerned as it has a reputation for drinks' spiking.' Another added: 'Smart isn't a good place for a young person. Hope she is found safe.'

Family appeal for information

Kerr's cousin, Claire Hill, shared an appeal on social media, saying: 'My cousin is missing in Agadir, Morocco. Last known to be staying at the Caribbean Village hotel. However she checked out on Saturday and we haven't heard from her since. Her phone has been switched off. We're very concerned for her welfare and are appealing for any information on her whereabouts or who she may be in contact with out there.' Hill urged anyone who has had contact with Kerr to come forward.

Background of the missing woman

Kerr is known for her travel content on social media, where she has more than 9,000 Instagram followers. She had been in North Africa since January, posting about her time in Morocco to 'get some sun in my body.' She had worked with brands online, promoting trips abroad, including an upcoming tour of Agadir in October. Her social media activity ceased abruptly after her disappearance.

Official response and ongoing search

A spokesman for the UK Foreign Office said: 'We are supporting the family of a British woman who is missing in Morocco.' The family has not disclosed whether local police in Agadir have been involved, but the appeal for information suggests a search is underway. The lack of communication since Saturday has heightened fears for her safety.

Open questions and next steps

It remains unclear why Kerr checked out of her hotel and what happened after she left the nightclub. Her family has not provided details on whether she was traveling alone or with companions. The nightclub's reputation for drink spiking adds urgency to the search. Authorities and the family are urging anyone with information to contact them.

The bottom line

• Rachel Kerr, a 31-year-old British travel influencer, has been missing since April 25 in Agadir, Morocco.
• She was last seen leaving Smart Nightclub at 5 a.m. after reportedly running out of money.
• Her phone has been off since she checked out of her hotel, and her family is extremely concerned.
• The nightclub has a reputation for drink spiking, according to online reports.
• The UK Foreign Office is supporting the family, but no further details on the investigation have been released.
• Kerr had been in Morocco since January and had over 9,000 Instagram followers.