Devil Wears Prada explained: the release driving the conversation

The Devil Wears Prada 2' is off to an excellent start with $10M+ in Thursday previews stateside and over $50M worldwide. Devil Wears Prada has emerged this Friday as one of the stories drawing attention in India.

Key facts

• The Devil Wears Prada 2' is off to an excellent start with $10M+ in Thursday previews stateside and over $50M worldwide.
• FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney is reporting $10M in Thursday night U.S. previews for 20th Century Studios‘ The Devil Wears Prada 2.
• In The Devil Wears Prada (2006), Andy’s evolution from a Cerulean sweater-wearing assistant to an off-the-runway Chanel-booted fashion girl signified her determination to succeed at Runway, just as Miranda’s bare face and plain nightgown showed her vulnerability as she broke the news of her divorce to Andy.
• “Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in,” said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. “We’re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events.
• ‘The Devil Wears Prada 2’ Review: More Is Less In Miranda Priestly’s Underwhelming Return.

What we know

Going deeper, FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney is reporting $10M in Thursday night U.S. previews for 20th Century Studios‘ The Devil Wears Prada 2.

On the substance, In The Devil Wears Prada (2006), Andy’s evolution from a Cerulean sweater-wearing assistant to an off-the-runway Chanel-booted fashion girl signified her determination to succeed at Runway, just as Miranda’s bare face and plain nightgown showed her vulnerability as she broke the news of her divorce to Andy.

Beyond the headlines, ‘The Devil Wears Prada 2’ Review: More Is Less In Miranda Priestly’s Underwhelming Return.

More precisely, the Devil Wears Prada 2 has posted the highest opening day of 2026 to date in Brazil, Italy, Korea and Australia as well as Belgium, Bulgaria, Saudi Arabia, UAE, Greece, Ukraine, New Zealand, Taiwan and the Philippines.

It is worth noting that 20th Century Studios’ The Devil Wears Prada 2 is sashaying in tonight with $10M previews which began at 2PM today according to sources.

By the numbers

“Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in,” said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. “We’re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events.

On a related note, At that level, Devil Wears Prada 2 is under last summer’s kickoff, Disney/Marvel Studios’ Thunderbolts* ($11.5M previews, $74.3M opening), right near Disney’s Little Mermaid ($10.3M previews, $95.5M opening) from 2023, and just under 2017’s Wonder Woman ($11M previews, $103.2M).

Going deeper, Devil Wears Prada 2 is booked at 4,150 theaters and has all the PLF screens, while the King of Pop holds onto Imax.

On the substance, Granted those are both male-skewing movies versus Devil Wears Prada 2 which is female, meaning attendance could be frontloaded for the sequel this weekend.

The wider context

On a related note, RelishMix reports on their social media buzz meter, Devil Wears Prada 2 is at a high 7.2 (versus The Breadwinner‘s 3.9M and Star Wars: Mandalorian and Grogu‘s 5.3.

Going deeper, the Devil Wears Prada 2 opens everywhere overseas this weekend.

On the substance, the first Devil Wears Prada posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide.

Beyond the headlines, Alamo Drafthouse crossed $1M in presales on The Devil Wears Prada 2 which tracks similar to Deadpool & Wolverine for the dine-in exhibitor.

More precisely, Separately, the Boxoffice Company reports that 28% of all scheduled weekend showtimes in the United States are being designated to Devil Wears Prada 2 followed by Michael (19%), The Super Mario Galaxy Movie (11%), and Project Hail Mary (7%).

The bottom line

• The Devil Wears Prada 2 has posted the highest opening day of 2026 to date in Brazil, Italy, Korea and Australia as well as Belgium, Bulgaria, Saudi Arabia, UAE, Greece, Ukraine, New Zealand, Taiwan and the Philippines.
• The Devil Wears Prada 2 opens everywhere overseas this weekend.
• The first Devil Wears Prada posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide.
• Searches spiking right now: The Woman Who Loves Luxury Goods 2: why the Devil Wears Prada title goes back to basics in Vietnam, 'Dreams come true' for singer joining Lady Gaga on Devil Wears Prada soundtrack, ‘Devil Wears Prada 2’ Star Simone Ashley on Coming Up With Her ‘Who Gives Away Chanel?’ Line, Channeling Rihanna and Recording Her First EP Between Shoots, New movies to watch this weekend: See 'The Devil Wears Prada 2' in theaters, rent 'Hoppers,' stream 'Wuthering Heights' on HBO Max.