The Devil Wears Prada 2 explained: the release driving the conversation

The Devil Wears Prada 2' is off to an excellent start with $10M+ in Thursday previews stateside and over $50M worldwide. The Devil Wears Prada 2 has emerged this Friday as one of the stories drawing attention in Kuwait.

Key facts

• The Devil Wears Prada 2' is off to an excellent start with $10M+ in Thursday previews stateside and over $50M worldwide.
• FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney is reporting $10M in Thursday night U.S. previews for 20th Century Studios‘ The Devil Wears Prada 2.
• Hollywood's summer season opens with "The Devil Wears Prada 2" replacing "Avengers: Doomsday.
• “Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in,” said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. “We’re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events.
• ‘The Devil Wears Prada 2’ Review: More Is Less In Miranda Priestly’s Underwhelming Return.

What we know

Going deeper, FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney is reporting $10M in Thursday night U.S. previews for 20th Century Studios‘ The Devil Wears Prada 2.

On the substance, Hollywood's summer season opens with "The Devil Wears Prada 2" replacing "Avengers: Doomsday.

Beyond the headlines, ‘The Devil Wears Prada 2’ Review: More Is Less In Miranda Priestly’s Underwhelming Return.

More precisely, the Devil Wears Prada 2 has posted the highest opening day of 2026 to date in Brazil, Italy, Korea and Australia as well as Belgium, Bulgaria, Saudi Arabia, UAE, Greece, Ukraine, New Zealand, Taiwan and the Philippines.

It is worth noting that 20th Century Studios’ The Devil Wears Prada 2 is sashaying in tonight with $10M previews which began at 2PM today according to sources.

By the numbers

“Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in,” said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. “We’re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events.

On a related note, Devil Wears Prada 2 is booked at 4,150 theaters and has all the PLF screens, while the King of Pop holds onto Imax.

Going deeper, Granted those are both male-skewing movies versus Devil Wears Prada 2 which is female, meaning attendance could be frontloaded for the sequel this weekend.

On the substance, RelishMix reports on their social media buzz meter, Devil Wears Prada 2 is at a high 7.2 (versus The Breadwinner‘s 3.9M and Star Wars: Mandalorian and Grogu‘s 5.3.

The wider context

On a related note, the Devil Wears Prada 2 opens everywhere overseas this weekend.

Going deeper, the first Devil Wears Prada posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide.

On the substance, Alamo Drafthouse crossed $1M in presales on The Devil Wears Prada 2 which tracks similar to Deadpool & Wolverine for the dine-in exhibitor.

Beyond the headlines, Separately, the Boxoffice Company reports that 28% of all scheduled weekend showtimes in the United States are being designated to Devil Wears Prada 2 followed by Michael (19%), The Super Mario Galaxy Movie (11%), and Project Hail Mary (7%).

More precisely, Analysts predict "The Devil Wears Prada 2" may earn $70M, highlighting demand for genre diversity.

The bottom line

• The Devil Wears Prada 2 has posted the highest opening day of 2026 to date in Brazil, Italy, Korea and Australia as well as Belgium, Bulgaria, Saudi Arabia, UAE, Greece, Ukraine, New Zealand, Taiwan and the Philippines.
• The Devil Wears Prada 2 opens everywhere overseas this weekend.
• The first Devil Wears Prada posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide.
• Searches spiking right now: The Devil Wears Prada 2.. توقعات بإيرادات افتتاحية قياسية تتخطى 180 مليون دولار, يسرا ودينا الشربيني وهدى المفتي وآية سماحة يتألقن في عرض The Devil Wears Prada 2 بإطلالات مستوحاة من نجماته, في عمرها الـ 76.. ميريل ستريب تكشف سر روتينها للحفاظ على صحتها, بالصور- "شورت على بدلة رجالي".. دينا داش في أحدث ظهور.