Adidas: yang perlu anda tahu

April 29 (Reuters) - ⁠Adidas on Wednesday reported stronger than expected first-quarter operating profit and sales, helped by early demand for ⁠World Cup soccer products ahead of the FIFA tournament in June. Pada Jumaat ini, Adidas menjadi salah satu topik yang menarik perhatian di Malaysia.

Fakta-fakta

• April 29 (Reuters) - ⁠Adidas on Wednesday reported stronger than expected first-quarter operating profit and sales, helped by early demand for ⁠World Cup soccer products ahead of the FIFA tournament in June.
• Adidas' shares were up nearly 9% at 13:01 GMT on the robust performance.
• Overall, Adidas ‌started 2026 strong, taking share globally, while maintaining full-price selling, which gives us confidence it can ⁠deliver on its 2026 ​sales and profit goals," Telsey Advisory Group's analysts wrote in a note to clients.
• Adidas footwear grew just 4% in ​currency-adjusted terms as sales of the Samba and Gazelle shoes slowed ‌compared to last year, while apparel sales jumped 31%, boosted ​by local designs like the Chinese New Year track jackets.
• After Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.

Apa yang diketahui

Secara terperinci, Adidas' shares were up nearly 9% at 13:01 GMT on the robust performance.

Lebih spesifik, Overall, Adidas ‌started 2026 strong, taking share globally, while maintaining full-price selling, which gives us confidence it can ⁠deliver on its 2026 ​sales and profit goals," Telsey Advisory Group's analysts wrote in a note to clients.

Selain itu, Adidas footwear grew just 4% in ​currency-adjusted terms as sales of the Samba and Gazelle shoes slowed ‌compared to last year, while apparel sales jumped 31%, boosted ​by local designs like the Chinese New Year track jackets.

Perlu dicatat bahawa after Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.

Pada peringkat ini Adidas AG scored a big win from the London Marathon for its new Adizero Adios Pro Evo 3 shoe.

Angka-angka

“This is not a shoe where we expect to sell thousands of pairs, but the demand is actually thousands of pairs,” he said of the shoe that is priced at $500 a pair.

Lebih spesifik, Without that, we would not have been able to grow 14% in ​the first quarter.

Selain itu, Running gear was also a growth driver with sales ⁠rising more than 10%.

Perlu dicatat bahawa Quarterly sales rose to 6.6 billion euros ($7.7 billion), even though several countries in the Middle East reported sales declines due to ⁠the Iran war.

Konteks

Perlu dicatat bahawa Adidas said it frontloaded World Cup ‌products to its markets to avoid "many supply and transportation issues.

Pada peringkat ini the Adidas brand is ⁠riding high after its ultra-light racing shoes helped Kenyan athlete Sabastian Sawe become the first person to run a ⁠sub-two-hour ‌marathon in an official race in the London Marathon on Sunday.

Secara terperinci, Adidas said "discipline" in not selling too much to retailers was crucial to avoid sneakers having to be discounted in a "very volatile" retail environment.

Lebih spesifik, Emerging markets, which includes the Middle East, represented ​13% of sales in the first quarter.

Selain itu, Quarterly operating profit rose by 16% to ⁠705 million euros, well above the 647 million euros projected by analysts in a company-compiled poll.

Ringkasan

• After Adidas unveiled strong first quarter results, CEO Bjorn Gulden detailed what's working for the athletic company and chief rival to Nike.
• The Adidas brand is ⁠riding high after its ultra-light racing shoes helped Kenyan athlete Sabastian Sawe become the first person to run a ⁠sub-two-hour ‌marathon in an official race in the London Marathon on Sunday.
• Adidas has a lot to be happy about this week — from its major marathon victory and running growth to momentum in its soccer category.
• Carian yang melonjak: Saham Adidas melonjak susulan Sabastian Sawe pecah rekod dunia!, adidas Malaysia Bergabung dengan SCORE Marathon 2026, Perkukuh Ekosistem Larian Paling Pesat di Asia Tenggara, Adidas Malaysia Berkolaborasi Dengan SCORE Marathon 2026 — Sasar 50,000 Pelari & Rekod Nasional, Menangi Percutian FIFA World Cup 26™ Bernilai Lebih RM35K Bersama adidas di Shopee.