Spotify Premium: the moment everyone is talking about

Spotify partnered with Peloton for its entry into the fitness world. Spotify Premium has emerged this Friday as one of the stories drawing attention in Nigeria.

Key facts

• Spotify partnered with Peloton for its entry into the fitness world.
• Spotify and Peloton have classes from tons of wellness creators.
• The streaming platform is partnering with Peloton to offer 1,400 on-demand workout classes.
• It just announced a partnership with Peloton for free and premium users to offer more than 1,400 on-demand classes, from structured mat to strength and cardio, and from yoga to meditation.
• According to its announcement this week, is meant to serve the 70% of Premium users who work out monthly.

What we know

Going deeper, Spotify and Peloton have classes from tons of wellness creators.

On the substance, the streaming platform is partnering with Peloton to offer 1,400 on-demand workout classes.

Beyond the headlines, it just announced a partnership with Peloton for free and premium users to offer more than 1,400 on-demand classes, from structured mat to strength and cardio, and from yoga to meditation.

More precisely, According to its announcement this week, is meant to serve the 70% of Premium users who work out monthly.

It is worth noting that By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

What they're saying

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” Roman Wasenmüller, Spotify’s vice president and global head of podcasts, said in a statement. “But listening was only the beginning.

The wider context

On a related note, Spotify said the classes are primarily in English, but there are some options in Spanish and German.

Going deeper, Like music and podcasts, Spotify lets you bounce between different devices for its fitness media, so you can start a video workout on your TV and switch to an audio-only version on your phone or smart speaker.

On the substance, You probably already stream music when you’re running or working out, but Spotify wants you to stream guided exercise classes, too.

Beyond the headlines, Spotify has dozens of curated playlists now and now has content from wellness creators like Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting Home Workouts, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit and others.

More precisely, Open the Spotify app on mobile, desktop or TV device.

The bottom line

• The streaming platform is partnering with Peloton to offer 1,400 on-demand workout classes.
• It just announced a partnership with Peloton for free and premium users to offer more than 1,400 on-demand classes, from structured mat to strength and cardio, and from yoga to meditation.
• Spotify keeps adding to its catalog, especially this year.
• Searches spiking right now: Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clásico Match at Spotify Camp Nou, US artist Olivia Rodrigo to feature on shirt for next el Clásico, Spotify adds 'Verified' badges to authenticate human artists, Spotify Put Models in Freezers to Emulate the Feeling of Premium.