Universal Studios Singapore: everything we know so far

Universal Studios Singapore (USS) has officially opened Superstar Boutique and Superstar Cafe, a new Sanrio-themed concept that brings exclusive merchandise, character performances and themed desserts into two bright pink spaces designed to make guests feel like superstars in a “mini-Hollywood moment”. Universal Studios Singapore has emerged this Friday as one of the stories drawing attention in Singapore.

Key facts

• Universal Studios Singapore (USS) has officially opened Superstar Boutique and Superstar Cafe, a new Sanrio-themed concept that brings exclusive merchandise, character performances and themed desserts into two bright pink spaces designed to make guests feel like superstars in a “mini-Hollywood moment”.
• One highlight is the exclusive Universal Studios Singapore Sanrio collection, housed in its own section and designed in the theme park’s signature blue palette with ribbon details.
• You know what they say, never meet your idols, unless it’s the Sanrio gang of course – and at Universal Studios Singapore (USS), that’s now very much a real possibility.
• Changi Airport T2 gets private terminal and Singapore's first airport amphitheatre by 2027.
• Visitors can take photos with Hello Kitty during a meet-and-greet at the Superstar Boutique, and eat Sanrio-themed food at the Hello Kitty themed Superstar Cafe.

What we know

Going deeper, one highlight is the exclusive Universal Studios Singapore Sanrio collection, housed in its own section and designed in the theme park’s signature blue palette with ribbon details.

On the substance, You know what they say, never meet your idols, unless it’s the Sanrio gang of course – and at Universal Studios Singapore (USS), that’s now very much a real possibility.

Beyond the headlines, Changi Airport T2 gets private terminal and Singapore's first airport amphitheatre by 2027.

More precisely, Visitors can take photos with Hello Kitty during a meet-and-greet at the Superstar Boutique, and eat Sanrio-themed food at the Hello Kitty themed Superstar Cafe.

It is worth noting that At the entrance, the Hello Kitty popcorn bucket ($45) can be seen.

By the numbers

At this stage, it spans items such as character cushions ($40), keychains ($28), pencil cases ($25), hair ties ($22), headbands ($25) and plush toys ($35), all marked by Sanrio motifs and created specifically for USS.

On a related note, From T-shirts for children ($38) and adults ($40) – including striped jerseys ($89) stamped with “74”, a nod to Hello Kitty’s birth year – to novelty plush toys in themed attire ($45) and even E.T. costumes ($40), the range leans heavily into playful, character-driven designs.

Going deeper, the space is built to “glamorise” the characters, says Resorts World Sentosa’s (RWS) head of retail and merchandising Therese Crowe, with the intent to make it feel like “you’ve stepped into Hollywood in the 1950s in a very kawaii way”.

On the substance, a strong waft of butter caramel popcorn ($12) hits first, before the display of bakes takes over.

What they're saying

“We wanted to create a menu that is playful yet premium, picturing handcrafted sweets that are not only Instagram-worthy, but also comforting and delicious,” says Mr Desmond Goh, director of F&B, attractions and experience at RWS.

The wider context

On a related note, Swiss rolls come in combinations such as the Kuromi Black Sesame & Vanilla ($10) and My Melody Lychee & Rose ($10), alongside the Hello Kitty Strawberry Delight ($10) layered with cream and sponge.

Going deeper, a line-up of bombolone ($9.50 each) features flavours tied to each character, including mango, apple cinnamon and blueberry.

On the substance, Drinks follow suit, from the My Melody Popping Lemon Fizz to Hello Kitty Green Apple Freeze ($11.50 each) to character-branded lattes in caramel, vanilla and chocolate served in themed cups ($10 for hot, $11 for iced).

Beyond the headlines, the concept builds on the success of USS’ first Hello Kitty studio that opened in 2017, expanding the spotlight to the wider Sanrio cast and combining retail, dining and performance aimed at guests who are “young at heart”.

More precisely, Superstar Boutique and Superstar Cafe open daily from 10am to 7pm.

The bottom line

• One highlight is the exclusive Universal Studios Singapore Sanrio collection, housed in its own section and designed in the theme park’s signature blue palette with ribbon details.
• It spans items such as character cushions ($40), keychains ($28), pencil cases ($25), hair ties ($22), headbands ($25) and plush toys ($35), all marked by Sanrio motifs and created specifically for USS.
• The space is built to “glamorise” the characters, says Resorts World Sentosa’s (RWS) head of retail and merchandising Therese Crowe, with the intent to make it feel like “you’ve stepped into Hollywood in the 1950s in a very kawaii way”.