AIS and OPPO Forge Alliance to Redefine Thailand's Digital Lifestyle Landscape

Key facts

• AIS and OPPO announced a partnership under the theme 'Intelligent Connection, Sharing Ultra Experiences'.
• The collaboration is driven by AIS's 5 BEST Experiences strategy: Best Product, Best Package, Best Privilege, Best Process, Best People.
• OPPO devices like Find X9 Ultra, Find N6, Reno Series, and OPPO Pad 5 now support AIS's 5G+ network.
• AIS launched AIS SPORT ACADEMY with global partners to send Thai youth to Germany for training and offer scholarships at Chulalongkorn University.
• AIS partnered with ReelShort to offer vertical series content at 39 baht per month, the first such package in Thailand.
• AIS and GULF held an Open House recruiting tech talent for Cloud, Data Center, AI, and Digital Banking.
• AIS introduced 'E-Waste Save Money' campaign for Earth Day, turning e-waste into discounts on mobile accessories.
• AIS secured WNBA broadcasting rights for its AIS PLAY platform, starting in May for the league's 30th season.

A New Digital Lifestyle Destination

AIS is repositioning itself as a Digital Lifestyle Destination, going beyond its traditional role as a network provider. The company's latest move is a strategic partnership with smartphone maker OPPO, announced at an event titled 'Intelligent Connection, Sharing Ultra Experiences'. The collaboration is built on AIS's 5 BEST Experiences framework, which promises customers the best product selection, package deals, privileges, service processes, and expert staff. The goal is to make AIS outlets the go-to place for mobile phones and gadgets that cater to every aspect of digital life.

OPPO's AI and Camera Innovation on AIS's 5G+ Network

OPPO, represented by Mr. Chanon Jirayukul, highlighted the evolving role of smartphones as creative tools for content generation. He emphasized OPPO's intelligent AI innovations and premium camera technology, designed to appeal to a younger, content-savvy generation. These features are now paired with AIS's 5G+ network, which the company claims is the fastest and most stable in Thailand. The combination ensures smooth performance for high-quality video uploads and AI processing, delivering what AIS calls an 'Ultra experience'.

Expanding Content and Sports Offerings

Beyond hardware, AIS is aggressively expanding its content portfolio. The company launched AIS SPORT ACADEMY, partnering with global organizations to send Thai youth to Germany for sports training, with scholarships from Chulalongkorn University. It also secured exclusive WNBA broadcasting rights for its AIS PLAY platform, starting in May for the league's historic 30th season. In the entertainment sphere, AIS teamed up with ReelShort, a global vertical series platform, to offer the first vertical series package in Thailand at 39 baht per month. The move taps into the 'Verticaltainment' trend of short, fast-paced content that keeps viewers hooked.

Sustainability and Community Initiatives

AIS is also addressing environmental and community concerns. For Earth Day, it launched the 'E-Waste Save Money' campaign, allowing customers to exchange electronic waste for discounts on mobile accessories. The company supported the 'Run Play on Hat Yai' charity event, featuring singer Jai Taitosmit, to boost the local economy and community spirit. Additionally, AIS and GULF held an Open House to recruit tech talent for Cloud, Data Center, AI, and Digital Banking projects, signaling a push into future digital infrastructure.

Network Insights and Customer Benefits

During the Songkran festival, a 86% surge in 5G usage, with roaming traffic from tourists rising steadily. Pattaya Beach topped the list for highest data consumption, underscoring the role of Thailand's soft power in driving connectivity. For customers, AIS introduced a 5G work-from-home package at 99 baht per month for SMEs, and a promotion allowing AIS Points to be redeemed for exclusive privileges. The company also partnered with PMCU to host a monthly Pet Club at Siam, creating a community for pet lovers.

The 5 BEST Experiences in Detail

Under Best Product, AIS curates the latest smartphones and devices with future-ready technology, including OPPO's Find X9 Ultra, Find N6, Reno Series, and OPPO Pad 5, all supporting 5G+. Best Package offers value deals for AIS monthly subscribers and Serenade members, including trade-in discounts. Best Privilege provides premium services like YouTube Premium, Spotify Premium, and Grab Unlimited. Best Process ensures a seamless purchase experience, with trade-in, data transfer, and express delivery from other branches if stock runs out. Best People guarantees professional advice from expert staff.

Outlook: AIS as a One-Stop Digital Hub

Mr. Prapat Saengchan, head of AIS's retail business, stated that combining the strengths of both brands will elevate customers' digital lifestyles. Customers not only gain access to world-class technology but also benefit from value and excellent service at Thailand's Digital Lifestyle Destination. As AIS continues to integrate content, devices, and services, it is positioning itself as a central hub for Thailand's digital transformation. The partnership with OPPO is just one step in a broader strategy that includes sports, entertainment, sustainability, and talent development, reflecting the company's ambition to lead in every facet of digital life.

The bottom line

• AIS is transforming from a network provider into a Digital Lifestyle Destination, partnering with OPPO to offer premium devices and services under the 5 BEST Experiences framework.
• OPPO's AI and camera innovations are optimized for AIS's 5G+ network, targeting content creators and young users.
• AIS is expanding its content offerings with vertical series (ReelShort), sports academy, and WNBA broadcasting rights.
• Sustainability initiatives like the E-Waste Save Money campaign and community events such as the Hat Yai charity run are part of AIS's broader engagement.
• AIS and GULF are recruiting for Cloud, Data Center, AI, and Digital Banking, signaling a focus on future digital infrastructure.
• The company's network saw 86% 5G growth during Songkran, with Pattaya Beach as the top data usage hotspot.