GMMTV Unveils 'Lull No Wine: Enemies With Benefits' for 2026, a Girl-Love Office Rivalry Series

Key facts

• Series title: 'ลัลล์ไม่ชอบไวน์ Enemies With Benefits' (English: Lull No Wine: Enemies With Benefits).
• Release year: 2569 (2026 in Buddhist calendar).
• Genre: Girl-love (GL), workplace enemies-to-lovers.
• Directed by Tawan Jarujinda; assistant director Arisa Waewwanjit.
• Screenplay by GMMTV team; based on novel by Snow Leopard.
• Produced by GMMTV.
• Airs every Sunday at 20:30 (8:30 p.m.) on channel GMM25.

A New Girl-Love Series Set in a Corporate Arena

GMMTV has announced its latest girl-love (GL) series, 'ลัลล์ไม่ชอบไวน์ Enemies With Benefits,' slated for 2026. The show adapts the novel by Snow Leopard and is written by the GMMTV writing team. Directed by Tawan Jarujinda, with Arisa Waewwanjit as assistant director, the series is produced by GMMTV. The plot centers on a classic workplace enemies-to-lovers dynamic, expanding the 'enemies in the office' trope into a full-fledged romantic narrative. The series will air weekly on Sundays at 8:30 p.m. on GMM25, a channel under the GMM Grammy umbrella.

Creative Team and Production Details

The series is helmed by director Tawan Jarujinda, a known figure in Thai television. Assisting him is Arisa Waewwanjit, who serves as assistant director. The screenplay is credited to the GMMTV team, adapting the source material by author Snow Leopard. GMMTV, a leading Thai entertainment company, is producing the series. The broadcast schedule is set for every Sunday at 20:30 (8:30 p.m.) on GMM25, ensuring a prime-time slot for the anticipated GL drama.

Genre and Narrative Focus

The series is categorized as a girl-love (GL) production, a genre that has gained significant traction in Thai television and among international audiences. The storyline revolves around two women who start as adversaries in a workplace setting, gradually evolving into romantic partners. The 'enemies to lovers' arc is a popular trope, and GMMTV aims to capitalize on its appeal. The title 'Enemies With Benefits' hints at a blend of conflict and intimacy, suggesting a nuanced exploration of professional rivalry and personal connection.

Broadcast and Scheduling

The series will air weekly on Sundays at 8:30 p.m. on GMM25. This time slot is traditionally reserved for GMMTV's flagship dramas, indicating the network's confidence in the show's potential. The 2026 release date places it in a competitive landscape of Thai television programming. GMM25 is a free-to-air channel in Thailand, accessible to a broad audience. The Sunday evening slot is designed to maximize viewership, particularly among young adults and fans of the GL genre.

Context: GMMTV's Growing GL Portfolio

GMMTV has been expanding its girl-love content, responding to rising demand both domestically and internationally. The company has previously produced successful GL series such as 'The Eclipse' and 'Bad Buddy,' which garnered substantial fan followings. 'Lull No Wine: Enemies With Benefits' represents a continued investment in this genre. The choice of a workplace setting differentiates it from school-based GL narratives, potentially attracting viewers interested in adult romantic dynamics.

Anticipation and Fan Reception

Early promotional material, including posters and teasers, has generated buzz among Thai drama enthusiasts. Social media discussions highlight excitement for the lead actresses and the creative team. The series is also expected to appeal to international fans through streaming platforms, though official distribution details have not been announced. Fans of the original novel have expressed interest in how the adaptation will handle key plot points. The involvement of director Tawan Jarujinda, known for his visual style, adds to the anticipation.

Outlook: A Strategic Move in a Competitive Market

With the 2026 release, GMMTV is positioning itself to capture a growing niche in the Thai entertainment industry. The GL genre has proven lucrative, with dedicated fanbases driving merchandise, events, and online engagement. The series' workplace enemies-to-lovers premise offers a fresh angle within the genre. As GMMTV continues to diversify its content slate, 'Lull No Wine: Enemies With Benefits' could serve as a benchmark for future GL productions. The Sunday prime-time slot and experienced creative team suggest a high level of investment. Whether the series will achieve the cultural impact of its predecessors remains to be seen, but early indicators point to strong interest.

The bottom line

• GMMTV's 'Lull No Wine: Enemies With Benefits' is a 2026 GL series based on a novel by Snow Leopard.
• Directed by Tawan Jarujinda and produced by GMMTV, it airs Sundays at 8:30 p.m. on GMM25.
• The plot follows workplace enemies who become lovers, a popular trope in Thai drama.
• The series reflects GMMTV's strategic focus on the growing girl-love genre.
• Fan anticipation is high, driven by the creative team and the source material's popularity.
• The Sunday prime-time slot indicates the network's confidence in the show's potential.