On IPHONE 17 Pro Max

iPhone 17 Pro Max gets rare ₹56,000 effective discount at Vijay Sales. IPHONE 17 Pro Max has emerged this Saturday as one of the stories drawing attention in Thailand.

Key facts

• iPhone 17 Pro Max gets rare ₹56,000 effective discount at Vijay Sales.
• More than six months after launching in Vietnam, Apple’s iPhone 17 lineup has seen price cuts, with the 17 Pro becoming up to VND1.7 million (US$64.5) cheaper.
• Van Thi Ngoc Yen, deputy director of Apple products at Di Dong Viet, told Dan Tri newspaper that the 17 Pro Max accounts for around 60% of total 17 sales and is the best-selling model across the iPhone portfolio.
• The 17 Pro 256GB version is down VND300,000 to VND34.7 million.
• The 17 Pro Max is now priced at VND37 million for the 256GB variant, down VND1 million, while the 512GB version has fallen by VND1.5 million to VND43 million.

What we know

Going deeper, more than six months after launching in Vietnam, Apple’s iPhone 17 lineup has seen price cuts, with the 17 Pro becoming up to VND1.7 million (US$64.5) cheaper.

On the substance, Van Thi Ngoc Yen, deputy director of Apple products at Di Dong Viet, told Dan Tri newspaper that the 17 Pro Max accounts for around 60% of total 17 sales and is the best-selling model across the iPhone portfolio.

Beyond the headlines, the 17 Pro 256GB version is down VND300,000 to VND34.7 million.

More precisely, the 17 Pro Max is now priced at VND37 million for the 256GB variant, down VND1 million, while the 512GB version has fallen by VND1.5 million to VND43 million.

It is worth noting that Nguyen Nhu Thanh, deputy director of Apple products at FPT Shop, said the Pro Max makes up more than 70% of total 17 sales.

By the numbers

At this stage, Reliance Digital's 'All About Apple' Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More.

On a related note, its 1TB variant recorded the biggest percentage drop in the lineup of 3.5%, falling by VND1.7 million to VND46.3 million.

Going deeper, the 17 came to Vietnam in September 2025, with starting prices at VND25 million for the base model and VND32 million for the iPhone Air.

On the substance, Prices of the standard 17 have declined by VND400,000-800,000 depending on storage capacity.

The wider context

On a related note, At smaller retailers, prices can be another VND100,000 to VND300,000 lower depending on color options and storage versions.

Going deeper, the 256GB version is the most popular, accounting for about 80% of demand, followed by the 512GB variant.

On the substance, the Air has seen one price cut after another, and the 256GB version now costs VND23 million, VND9 million below its launch price.

Beyond the headlines, the 512GB model has dropped by VND9.5 million to VND29 million, and the 1TB version by VND10.5 million to VND34.5 million.

More precisely, a similar trend has been reported by other retailers.

The bottom line

• More than six months after launching in Vietnam, Apple’s iPhone 17 lineup has seen price cuts, with the 17 Pro becoming up to VND1.7 million (US$64.5) cheaper.
• The 17 Pro 256GB version is down VND300,000 to VND34.7 million.
• The 17 Pro Max is now priced at VND37 million for the 256GB variant, down VND1 million, while the 512GB version has fallen by VND1.5 million to VND43 million.