Fubo Integrates Hulu Live TV, Plans AI Assistant Amid Financial Maneuvers

Key facts

• Fubo has integrated Hulu Plus Live TV's content portfolio.
• NBC and Versant networks are now available on Fubo via Hulu Live.
• Fubo CEO David Gandler announced an AI assistant for fall launch.
• The AI assistant will help users find recorded content, including sports highlights.
• Fubo's subscriber count dropped to 5.7 million in Q2.
• Fubo's stock price fell over 10% following a reverse stock split announcement.
• The company forecasts $120 million+ in synergies from the Hulu + Live TV merger.

Hulu Live Content Now Accessible on Fubo Platform

Fubo is now presenting its complete content offering, incorporating the business of Disney's Hulu Plus Live TV, following their combination. This integration brings channels such as NBC and Versant networks back to Fubo's platform, which had been absent since November due to a carriage dispute with NBCUniversal. During a recent earnings call, Fubo CEO David Gandler highlighted the company's successful navigation of the NBCU content loss. He noted that customers continued to access this programming through Hulu Live, and the combined entity experienced minimal incremental churn during the quarter. This strategic move aims to bolster Fubo's content library and user base by leveraging the established offerings of Hulu Plus Live TV. The integration is a significant step in the company's efforts to consolidate its market position and enhance its service portfolio.

New AI Assistant to Enhance Content Discovery

In parallel with content integration, Fubo is set to launch an artificial intelligence assistant in the fall. This new feature is designed to assist sports enthusiasts in searching for specific content within their recorded libraries, with a particular focus on game highlights. The AI assistant will initially be available on Fubo's Roku, Apple TV, and mobile applications. Gandler indicated plans to expand its capabilities to include news and entertainment talk shows, enabling the app to instantly retrieve any desired clip. This technological advancement underscores Fubo's commitment to improving user experience and making content more accessible. The assistant promises a more intuitive and efficient way for users to engage with the platform's extensive library.

Subscriber Dip and Revenue Growth Amidst Financial Adjustments

Despite the integration and new feature development, Fubo's subscriber numbers saw a decline. a drop to 5.7 million subscribers in the second quarter, down from 6.2 million at the close of 2025 and fewer than the 5.9 million recorded in the same period last year. This decrease occurred despite the anticipated impact of the NFL season. However, Fubo's revenue experienced a one percent increase, indicating a resilience in its financial performance. The company is focusing on driving efficiencies in content costs as distribution agreements approach renewal. These figures paint a complex picture of Fubo's current standing, balancing subscriber acquisition challenges with revenue generation and strategic content management.

Reverse Stock Split Announced Amid Market Concerns

Fubo's stock price experienced a significant downturn, falling over 10% after the company unveiled plans for a reverse stock split. This maneuver, intended to make the stock more accessible to a broader investor base by reducing the number of outstanding shares, is slated for completion by the end of the second quarter. Gandler addressed investor apprehension, stating that the reverse split was crucial for aligning the company with its operational scale, reducing volatility, and attracting institutional investment. He described these as natural and necessary steps for the company's financial health. The company's share performance reflects market sensitivity to such financial restructuring, even when presented as a strategic move for long-term stability and investor appeal.

Synergies and Future Financial Projections

The merger with Hulu + Live TV is projected to yield substantial financial benefits, with the company forecasting over $120 million in synergies. A significant portion of this, approximately $100 million, is expected to derive from advertising-related efficiencies. Fubo reaffirmed its guidance for adjusted EBITDA, projecting between $80 million and $100 million, and anticipates maintaining at least $200 million in cash for fiscal year 2026. The company has also set ambitious targets for future profitability, projecting positive free cash flow in fiscal years 2027 and 2028. Furthermore, Fubo aims for substantial growth in adjusted EBITDA, targeting at least $300 million by fiscal year 2028. These projections signal a strategic focus on long-term financial health and market expansion.

The bottom line

• Fubo has successfully integrated Hulu Plus Live TV, restoring access to NBC and Versant networks.
• An AI-powered content discovery assistant is slated for a fall launch across multiple platforms.
• Despite a recent subscriber decline, a slight increase in revenue.
• The company is undertaking a reverse stock split to enhance investor accessibility and reduce volatility.
• Significant cost synergies are anticipated from the Hulu + Live TV merger, boosting revenue projections.
• Fubo has outlined a path toward positive free cash flow and substantial EBITDA growth by 2028.