Tory Johnson’s GMA Deals & Steals Celebrates AANHPI-Owned Brands with Up to 52% Off

Key facts

• Deals are valid only on May 1, 2026, while supplies last.
• Prices start at $6.50 and go up to 52% off.
• Featured brands include Forme, Blume, Anyday, Sock Candy, NassifMD, and Daily Crunch.
• Dr. Paul Nassif, founder of NassifMD Skincare, joins Tory Johnson to promote the deals.
• Shipping is limited to the continental U.S. only.
• ABC and Tory Johnson receive a commission on purchases made through the provided links.
• No back orders or rain checks are allowed unless specified by the vendor.

Exclusive Savings for AANHPI Heritage Month

Tory Johnson, the consumer correspondent for Good Morning America, has launched a special edition of her “Deals & Steals” segment, this time spotlighting small businesses founded by members of the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) community. The offers, available exclusively to GMA viewers, include discounts of up to 52 percent on a curated selection of products. The deals are accessible through the website GMADeals.com, with links that become active on May 1, 2026. Shoppers are urged to act quickly, as the promotions are valid only while supplies last and no rain checks or back orders will be issued unless the vendor explicitly allows them.

Featured Brands and Products

Among the brands participating in the promotion are Forme, which offers posture-correcting activewear; Blume, a skincare and cosmetics line; Anyday, known for cookware and storage sets; and Sock Candy, a sock brand. Additionally, NassifMD Skincare, founded by Dr. Paul Nassif, is featured, with the doctor himself joining Johnson to present the deals. Daily Crunch, a snack brand, is also part of the lineup. The products span a range of categories, from apparel and beauty to kitchen essentials and snacks, with prices beginning as low as $6.50. The discounts represent significant savings for consumers, with some items marked down by more than half.

Terms and Conditions for Shoppers

The deals come with several restrictions. Shipping rates are valid only within the continental United States, and customers must contact the retailers directly with any product-related questions before ordering. The e-commerce sites linked from ABCNews.com and GoodMorningAmerica.com operate under separate terms and privacy policies, and ABC and Tory Johnson will earn a commission on purchases made through those links. Prices may change after the date of publication, and no back orders or rain checks are permitted unless the individual vendor specifies otherwise. For assistance with a deal, customers can email Johnson and her team directly at [email protected].

Broader Context: AANHPI Entrepreneurship and Retail

This promotion comes during Asian American and Native Hawaiian/Pacific Islander Heritage Month, a time when many retailers and media outlets highlight contributions from these communities. By focusing on AANHPI-owned small businesses, Johnson’s segment aims to drive consumer support to entrepreneurs who often face systemic barriers in accessing mainstream retail channels. The initiative also reflects a broader trend in e-commerce, where media personalities leverage their platforms to offer exclusive discounts while earning affiliate revenue. For Johnson, who has been a regular fixture on GMA for years, these deals have become a signature feature, blending consumer advocacy with commercial partnerships.

What Comes Next: Limited-Time Opportunity

With the deals valid only on May 1, 2026, and while supplies last, the window for consumers to take advantage of the savings is extremely narrow. The promotion is a one-day event, though some vendors may extend offers if inventory remains. Shoppers are advised to visit GMADeals.com promptly and to review each vendor’s shipping and return policies before purchasing. As the day progresses, Johnson and her team may update the website with additional offers or sell-out notices. For those who miss out, future Deals & Steals segments are likely, though the specific focus on AANHPI-owned businesses is tied to the heritage month.

Analysis: The Intersection of Media and Commerce

The GMA Deals & Steals segment exemplifies the growing convergence of content and commerce, where trusted personalities like Tory Johnson act as intermediaries between brands and consumers. By curating products and negotiating exclusive discounts, Johnson provides value to her audience while generating revenue for ABC and herself through affiliate commissions. This model has proven lucrative, particularly for segments targeting niche communities such as AANHPI-owned businesses. However, it also raises questions about the blurring lines between editorial content and advertising, as the deals are presented as news segments despite their commercial nature. For now, viewers appear to embrace the arrangement, flocking to the deals each time they are offered.

The bottom line

• Tory Johnson’s GMA Deals & Steals on May 1, 2026, features AANHPI-owned brands with discounts up to 52%.
• Prices start at $6.50, and deals are available only while supplies last, with no rain checks or back orders.
• Featured brands include Forme, Blume, Anyday, Sock Candy, NassifMD, and Daily Crunch.
• Shipping is limited to the continental U.S., and ABC/Tory Johnson earn commissions on purchases.
• The segment highlights AANHPI entrepreneurship during Heritage Month, blending media and commerce.