Why Khayelitsha Cookies British Airways Deal is making news

The two deals total more than R1.4 million and were concluded with the support of the UK Trade Partnership programme, which supports exporters in accessing the British market under preferential trade terms. Khayelitsha Cookies British Airways Deal has emerged this Saturday as one of the stories drawing attention in South Africa.

Key facts

• The two deals total more than R1.4 million and were concluded with the support of the UK Trade Partnership programme, which supports exporters in accessing the British market under preferential trade terms.
• One agreement will see its products served onboard British Airways flights, while the other covers the supply of private‑label shortbread products for the UK market.
• Cape Town social enterprise secures export agreements that will see its products reach UK consumers and international travellers.
• The agreements, which include the supply of private label shortbread product to the British market, mark a milestone for the business.
• It employs women from townships such as Khayelitsha, many of whom support extended households.

What we know

Going deeper, one agreement will see its products served onboard British Airways flights, while the other covers the supply of private‑label shortbread products for the UK market.

On the substance, Cape Town social enterprise secures export agreements that will see its products reach UK consumers and international travellers.

Beyond the headlines, the agreements, which include the supply of private label shortbread product to the British market, mark a milestone for the business.

More precisely, it employs women from townships such as Khayelitsha, many of whom support extended households.

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By the numbers

At this stage, the programme aims to help developing countries leverage the UK’s Economic Partnership Agreement to increase exports, with the preferential terms of this agreement allowing about 95% of South African goods to enter the UK market tariff-free.

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What they're saying

“We will now be supplying two UK-based companies, with our biscuits making their way across the country and sharing the taste of South Africa,” he says.

“Thanks to their support, we will now be supplying two UK-based companies in the UK, with our biscuits making their way across the country and sharing the rich, irresistible taste of South Africa with customers far and wide.”

“This partnership is a powerful example of how trade can deliver growth on both sides – creating opportunities and livelihoods in South Africa, while bringing high‑quality, proudly South African products to UK consumers.”

The wider context

On a related note, the deals were concluded with support from the UK Trade Partnerships programme, an initiative funded by the UK government.

Going deeper, as a result of the UK deal, the company expects to create more opportunities for women in these communities.

On the substance, Read: UK’s Reeves announces South Africa infrastructure partnership.

Beyond the headlines, the programme allows most South African goods to enter the UK tariff-free, improving the competitiveness of local producers.

More precisely, the company’s operations executive Tommy Williams says the agreements will allow its products to reach a broader international audience while deepening its export footprint.

The bottom line

• One agreement will see its products served onboard British Airways flights, while the other covers the supply of private‑label shortbread products for the UK market.
• The agreements, which include the supply of private label shortbread product to the British market, mark a milestone for the business.
• It employs women from townships such as Khayelitsha, many of whom support extended households.