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Mother's Day: From Peace Advocacy to Consumer Frenzy

The holiday, founded to honor women's collective work for peace, has become a US$34 billion consumer event.

4 min
Mother's Day: From Peace Advocacy to Consumer Frenzy
The holiday, founded to honor women's collective work for peace, has become a US$34 billion consumer event.Credit · The Conversation

Key facts

  • Mother's Day was founded in 1908 by Anna Jarvis.
  • Anna Jarvis established the holiday to honor her mother, Ann Jarvis.
  • Ann Jarvis founded Mothers’ Day Work Clubs in West Virginia.
  • These clubs provided education and assistance to families.
  • During the Civil War, the clubs promoted peace and reconciliation.
  • Consumer spending on Mother's Day in the US is approximately US$34 billion.
  • Ancient Greek texts from the fifth century B.C.E. show mothers promoting peace.

A Holiday's Divergent Path

Americans this Mother's Day are engaging in widespread gift-buying and dining out, a tradition aimed at honoring the women in their lives. This consumerist fervor, however, stands in stark contrast to the holiday's original intent. Estimates suggest that consumer spending in the United States alone reaches a staggering US$34 billion annually for this occasion. The very founder of Mother's Day, Anna Jarvis, voiced strong criticism against this commercialization. She initiated the celebration in 1908 with a singular purpose: to commemorate her own mother, Ann Jarvis, a notable activist during the Civil War era. Ann Jarvis's legacy was built on her establishment of Mothers’ Day Work Clubs in her native West Virginia. These associations brought local mothers together for collaborative workdays, offering vital education and support to families within their communities.

Roots in Peace and Community

The Mothers’ Day Work Clubs, initially focused on family support, evolved their mission significantly as the Civil War erupted. The groups then pivoted to actively promote peace and reconciliation, providing essential food and medical aid to soldiers on both the Union and Confederate sides. These women recognized that peace was paramount to preserving their communities and ensuring the health and well-being of all their members. Their actions underscore a historical understanding of women's roles extending far beyond the domestic sphere. Indeed, for millennia, the role of mothers has encompassed not only childbearing and education but also the crucial protection of the community as a whole, particularly through advocacy for peace.

Echoes of Ancient Advocacy

Historical texts dating back to the fifth century B.C.E. provide evidence of mothers championing peace. In Aristophanes' renowned comedy "Lysistrata," the women of Athens are depicted uniting their efforts to bring an end to the Peloponnesian War. The protagonist of this peace movement argues forcefully that women endure twice the suffering of men during wartime, as they bear children only to see them sent off to become soldiers and potentially perish. In the ancient world, motherhood itself conferred significant power and standing upon a woman within her family and community, especially when the child was male. The birth of an heir secured the family's lineage and ensured the woman's position, protecting her from potential rejection due to childlessness.

The Mother as Protectress

Classical scholar Florencia Foxley explains that motherhood elevated a woman to the status of protectress and sustainer of the city. This was due to her fundamental role in providing a new generation of citizens and soldiers for the community's future. The birth of children also granted women informal influence over the political decisions made by their husbands and sons, a dynamic vividly illustrated in "Lysistrata." This dual function of mothers as protectors of both children and communities is reflected in the ancient world's religious practices. The cult of the Greek goddess Hera, wife of Zeus and queen of the gods, exemplifies this.

Divine Guardianship and Civic Duty

Hera was venerated in wedding rituals and presided over childbirth through her daughter Eileithyia, the goddess of midwifery. Beyond her domestic associations, Hera also served as the divine protectress of the ancient city of Argos. In Rome, under her Latin name Juno, she was invoked with epithets such as Pronuba, goddess of marriage, and Lucina, goddess of childbirth. However, Juno's influence extended to the civic sphere as a vital member of the Capitoline Triad, alongside Jupiter and Minerva, the principal deities safeguarding the city. Notably, Juno is credited with saving Rome from a Gallic attack in 390 B.C.E. when her sacred geese alerted the Romans to the approaching enemy army, demonstrating her role as a protector of the state.

Enduring Power of Peace Advocacy

The profound power wielded by women as advocates for peace and protectors of their communities continues to resonate in contemporary times. Despite the modern holiday's focus on consumerism, the historical and ancient precedents highlight a long-standing tradition of women's vital contributions to societal stability and well-being. This enduring influence suggests that the spirit of Mother's Day, in its original conception, remains relevant, even as its outward expression has transformed dramatically.

The bottom line

  • Mother's Day, founded in 1908 by Anna Jarvis, originally honored women's collective work for peace.
  • The holiday's founder, Anna Jarvis, later criticized its commercialization.
  • Ann Jarvis, Anna's mother, established Mothers' Day Work Clubs focused on community support and peace advocacy.
  • Ancient Greek and Roman traditions recognized mothers as protectors of children and communities.
  • Consumer spending in the U.S. for Mother's Day is estimated at US$34 billion.
  • The historical role of mothers in peace advocacy continues to be recognized.
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