Netflix explained: the release driving the conversation

Netflix is rolling out an overhaul of its iPhone app today, with a redesign centered around a vertical video feed called ‘Clips.’. Netflix has emerged this Friday as one of the stories drawing attention in South Korea.

Key facts

• Netflix is rolling out an overhaul of its iPhone app today, with a redesign centered around a vertical video feed called ‘Clips.’.
• Netflix is rolling out an overhaul of its iPhone app today, as previously announced, with a redesign centered around a vertical video feed called ‘Clips.’ Here’s what’s new.
• The new ‘Clips’ tab shows, you guessed it, Netflix clips.
• Netflix’s iPhone app changes navigation design, adds vertical video feed.
• ‘Clips’ is Netflix’s new vertical video feed in the iPhone app, and the single biggest change in today’s redesign.

What we know

Going deeper, Netflix is rolling out an overhaul of its iPhone app today, as previously announced, with a redesign centered around a vertical video feed called ‘Clips.’ Here’s what’s new.

On the substance, the new ‘Clips’ tab shows, you guessed it, Netflix clips.

Beyond the headlines, Netflix’s iPhone app changes navigation design, adds vertical video feed.

More precisely, ‘Clips’ is Netflix’s new vertical video feed in the iPhone app, and the single biggest change in today’s redesign.

It is worth noting that Netflix says this is just the start of its vertical video ambitions.

By the numbers

At this stage, Check out 9to5Mac on YouTube for more Apple news:.

On a related note, Microsoft’s Xbox mode is now available for all Windows 11 PCs.

What they're saying

“Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment,” chief product and technology officer Elizabeth Stone says in a statement. “This is just the beginning.”

The wider context

On a related note, Per Netflix, the new iPhone app design is rolling out today in a variety of launch countries.

Going deeper, Netflix is starting to roll out a big revamp of its mobile app, and a central feature is a new vertical video feed called “Clips” where you can scroll through clips of shows, movies, and other Netflix content.

On the substance, the updated mobile app still opens on the Home tab, but the bottom navigation bar has new tabs: it now includes Home, Clips, Search, and My Netflix.

Beyond the headlines, To start, the Clips feed will only feature shows and movies; down the line, Netflix says it will add clips from its growing library of podcasts and live events to the Clips feed.

More precisely, Netflix also plans to add a Collections tab to Clips so you can watch clips themed around topics like comedy or reality TV.

The bottom line

• The new ‘Clips’ tab shows, you guessed it, Netflix clips.
• The updated mobile app still opens on the Home tab, but the bottom navigation bar has new tabs: it now includes Home, Clips, Search, and My Netflix.
• Netflix’s New & Hot section, which was previously a dedicated tab on the bottom navigation bar, will now be accessible as one of a few categories that will appear at the top of Home.
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