HCLTech Named DP World Tour's Official Digital Partner in Multi-Year Deal

Key facts

• HCLTech becomes Official Digital Experience Partner of DP World Tour.
• Deal announced on eve of Turkish Airlines Open at National GC in Belek, Antalya.
• Multi-year partnership covers digital platform transformation and event marketing.
• HCLTech will redesign Tour website and mobile app for personalised fan engagement.
• HCLTech gains Official Marketing Partner status at five Tour events per season.
• DP World Tour features players from 46 nationalities.
• LIV Golf star David Puig headlines the Turkish Airlines Open field.

A Digital Overhaul for Professional Golf

The DP World Tour has enlisted HCLTech, the Indian information technology giant, as its Official Digital Experience Partner in a multi-year agreement unveiled on the eve of the Turkish Airlines Open. The partnership tasks HCLTech with leading a comprehensive transformation of the Tour’s global digital ecosystem, focusing on delivering more engaging, data-driven and personalised experiences for golf fans worldwide. Under the deal, HCLTech will design and build next-generation digital platforms centred on the Tour’s website and mobile application. The goal is to reshape how audiences discover, follow and interact with professional golf, offering seamless access to live coverage, storytelling and performance insights across devices.

Why the Tour Chose HCLTech

DP World Tour Chief Technology Officer Michael Cole said HCLTech was selected for its ability to deliver large-scale, always-on digital platforms. “Our global fan base expects a world-class digital experience week in, week out,” he said. “HCLTech brings the engineering expertise and innovation needed to turn that ambition into reality.” The Tour operates in an increasingly real-time, data-rich environment where fan expectations continue to rise. HCLTech will leverage its expertise in digital engineering, experience design and data platforms to deliver scalable, high-performance systems aligned with the Tour’s global ambitions.

A Strategic Branding Move for HCLTech

Jill Kouri, Chief Marketing Officer at HCLTech, framed the partnership as both a technology transformation and a global branding opportunity. “We’re excited to support a digital transformation programme that makes it easier for fans to discover, analyse and share the moments that matter,” she said. “At the same time, this partnership strengthens our international presence, particularly across Europe.” The deal also makes HCLTech an Official Marketing Partner, granting it partner status at five DP World Tour events each season, alongside on-site activations and hospitality programmes. This provides a platform to showcase digital transformation capabilities to business leaders, targeting credibility in the European enterprise tech market.

Serving a Diverse Stakeholder Ecosystem

The upgraded digital ecosystem is designed to serve a wide range of stakeholders, including fans, players, coaches, media and commercial partners. It will enable improved access to live content, deeper analytics and more immersive, personalised user journeys. Executive Commercial Director Max Hamilton emphasised that the partnership reflects golf’s unique position as a global business platform. “The Tour offers HCLTech a powerful stage to showcase its innovation and connect with audiences around the world,” he said.

The Turkish Airlines Open Kicks Off

The Turkish Airlines Open gets underway on Thursday at National GC in Belek, Antalya. LIV Golf star David Puig headlines the field as he seeks a second title of the season. The event marks the first activation of the HCLTech partnership, with the Tour’s digital transformation expected to roll out over the coming seasons. The multi-year timeline suggests a phased approach to rebuilding the digital infrastructure.

Implications for the Tour’s Global Reach

With players from 46 nationalities, the DP World Tour has a uniquely international footprint. The digital overhaul aims to meet rising fan expectations for real-time, data-rich content across devices. For HCLTech, the partnership offers a high-visibility stage in Europe, a key market for the company’s enterprise technology services. The deal positions HCLTech as a leader in digital experience design within the sports industry, a sector increasingly reliant on data-driven fan engagement.

The bottom line

• HCLTech will lead a multi-year digital transformation of the DP World Tour’s website and mobile app.
• The partnership aims to deliver personalised, data-driven fan experiences across devices.
• HCLTech gains marketing partner status at five Tour events per season, boosting its European brand presence.
• The Tour’s global roster of players from 46 nationalities underscores the need for scalable digital platforms.
• LIV Golf’s David Puig headlines the Turkish Airlines Open, the first event under the new partnership.